FARHAD GHADERI SHOOTS P&G FOR GOH IROMOTO
May 12 2022

Director of Photography Farhad Ghaderi has teamed up with Director Goh Iromoto on the latest P&G commercial, entitled “The Name”. The Sanctuary produced spot chronicles the life of a Korean American girl named Yeong Joo taking the audience on a journey from the day she is born, to an uncomfortable situation at school. While completely unintentional, the simple action of having her name mispronounced causes Yeong Joo to feel alienated and dismissed. However, the meaning of Yeong Joo’s name comes to life in the actions of her friends, allies and herself.