RINA YANG AND NATHAN PARKER ON PARALYMPICS FOR BRADFORD YOUNG
Jul 20 2021
It’s a Lux family affair as Director of Photography Rina Yang and Production Designer Nathan Parker lend their talents to our very own Bradford Young, ASC as he directs this year’s CHANNEL 4 x PARALYMPICS campaign for Somesuch. The spot, titled ‘Super. Human.’ explores the sacrifices made by Paralympians to pursue their dreams of being crowned Paralympic champions. Unlike previous iterations of the Superhumans campaigns, this new film focuses on the fragilities and day to day struggles facing elite athletes – putting the emphasis on ‘human’ over ‘super’.